With its primary entrance on one of the most prominent intersections of the USC campus, the design philosophy for this dense, infill project is to create a true mixed-use neighborhood for students, faculty and the surrounding community. Due to the tremendous success of the well-known Santana Row mixed-use development in San Jose, California, SB Architects was chosen to redevelop a large site across the street from the University of Southern California campus into an urban mixed-use village. The goal is to use the architecture and public spaces to form a unique village character, while acknowledging the project’s urban surroundings. The master plan has been developed to follow the specific guidelines of the University’s overall master plan. The plan is organized along the village’s pedestrian-oriented main street, which cuts through the center of the project and provides a shared public space not only at street level, but when overlooked from the housing above the main-street retail.